Why Are The Top Search Results More Search Results?
Done much searching on Google lately? Of course you have. That’s how we find things. OK, maybe you didn’t search Google… Bing? Yahoo? One of the other myriad of search providers? It doesn’t matter, the effect is the same.
More and more top search results are just links to more search results on other search engines.
Why is this?
There is a wave of search engines hitting the search scene. They are not particularly new but they are gaining in popularity. These are search engines that don’t necessarily crawl the web like the big guys do, they are very targeted and in some cases you have to apply and be accepted before you make their results lists. The idea is that though you will get less results, you will get better quality results.
That’s all well and good, but how does that get them to the top of the search rankings?
The same way you should. They construct their results pages to be full of relevant key words and key phrases. The programs they use to build their pages make sure that the title, key words, key phrases, description and URL all are loaded with the search terms you entered. When creating your content, you need to keep these things in mind also. If you are using WordPress, then you should install a plugin like the “All in One SEO Pack” which lets you set all of these things for every post and page that you make. Other Content systems should also have a similar ability. If you a hand coding your pages (does anyone actually do that anymore?) then you need to look at each page and make sure your page includes these items.
If you know of other SEO plugins for WordPress or any other content management systems, let us know in the comments and what you think of them.